Owning Manhattan Star Jordan March Dishes On Why He Thinks Real Estate Shows Are Such A Hit Everybod

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‘Tell Me Lies’ Cat Missal And Tom Ellis Praise Intimacy Coordinator’s Role In Steamy Bree And Oliver Scenes: “It Makes Intrinsically Uncomfortable Stuff Slightly More Comfortable” Jordan March was working in the real estate industry for more than a decade before he got to show off his talents in the hit Netflix series Owning Manhattan, which was released on the streamer in June. The top-earning SERHANT agent, who has closed more than $1 billion in sales, told DECIDER that he was “pleasantly surprised” by all the positive feedback Owning Manhattan received from viewers, crediting its success to everyone’s love of “sexy real estate.” It’s no secret the real estate genre in television rarely misses, with shows like Million Dollar Listing, Selling Sunset and Buying Beverly Hills paving the pathway for Owning Manhattan’s instant success. “Everybody loves sexy real estate. Everybody loves a little bit of real estate porn, right?” March said. “Like, we’re all Architectural Digest enthusiasts right now. We’re on Pinterest, saving things. And now you’re seeing it in real-time, with a little bit of drama and a lot of deal-making.” For the most part, March was able to steer clear of said drama in Owning Manhattan — which follows the agents at real estate mogul Ryan Serhant‘s firm as they close groundbreaking deals all while navigating their personal lives. However, he did find himself in hot water when he hired Chloe Tucker Caine‘s former assistant without giving her a heads up first. Looking back on the incident, March said there are “always some kind of casualties” when he’s making “100 decisions” a day, noting that he had no interest in arguing with the fellow agent. “I mean, the goal is to do business. It’s not to fight. It’s not to get in the weeds with all this nonsense,” he said. “It’s really about — how can me and Chloe split a six-figure check? That’s what I’m in it for.” Spoken like Serhant himself! According to March, it’s also a “dream come true” to work under the Million Dollar Listing New York alum. “He definitely feels like the blueprint for this level of success and everything we’re doing,” March said of Serhant. “He definitely loves to break the rules and shock everyone.” As we all sit around and wait for Netflix to announce a second season of Owning Manhattan, March stopped by our offices to dish on everything we saw in the first season. Check out the full interview below. DECIDER: It’s been a little over a month since Owning Manhattan came out. Were you surprised by how successful the show was? JORDAN MARCH: I was pleasantly surprised. I think everybody was guessing for their certain level of hate to come through and everything. But surprisingly, everybody’s feedback was really, really positive. So, kudos to the team, the production team, World of Wonder, Netflix. They really did a great job with this. Being as the show was such a hit, what impact has it had on your real estate business? Wow, I mean, I’m currently working on a series of new developments in Miami that are 450 units, $250 million sellout. I have some new townhouses going up from the Upper East Side. And it’s just really been elevating everything for everybody. We’re hearing from fans and potential customers from all over the globe. So that’s very eye opening and great for business — and ultimately what we wanted at the end of the day. Well it’s good marketing to have a Netflix show! Yeah, yeah! Just like, connecting with people of all sorts. All walks of life are just getting a lot of enjoyment out of the show and we’re really thrilled to see the feedback. What is it like working for Ryan Serhant? Had you ever watched him on Million Dollar Listing before working for his company? We’ve all watched Million Dollar Listing. If you were a broker, you could not escape Million Dollar Listing. And I’ve been on a few of the sets, and I’ve done even a couple transactions in some of the past seasons. But working with Ryan is really a dream come true. I mean, he’s definitely a leader who does what he says. He’s up at 4 a.m., he’s going to bed at 8 p.m. He definitely puts the work in. And he really shows a blueprint for us. He’s always trying new things. Every day is different. Our office could be a typical office that you’d see everywhere, then all of a sudden the next day, he’s jumping off of the kitchen island and cutting some content and then running into an office meeting with developers. I feel like he’s always switching it up and he’s always keeping everybody at the end of their seat and he’s always pushing himself to go the extra mile. So working with him, I feel like we just want to embody that on some level. He definitely feels like the blueprint for this level of success and everything we’re doing. He definitely loves to break the rules and shock everyone. So we’re always curious — what Ryan’s up to next? Ryan revealed on the show that he once had a client threaten to murder him if he couldn’t get him out of his contract. Do you have any crazy real estate stories? I was in an apartment. We were staging, getting ready for video, and there’s a house intruder in the house with us. [It was] 9:30 a.m. And we’re like, “Who is he with?” And he’s pointing at everybody else, and we’re like, “Okay, are we getting burglarized right now?”  Every deal is different. We’re dealing with people, emotions are high, you’re moving, and everybody kind of leans into it a little bit more … But that one was a unique one. They didn’t expect that at 9:30 a.m. in the middle of the West Village to be the victim of all that going on.  But, I mean, we’re prepped for anything that can happen. The business just is so unpredictable and you never know what you’re getting into with every new relationship being really so unique. But, yeah, I think there’s countless stories. There’s always something. Like, leaks coming from the third floor, and we’re going to close in the following days, and now we got to rip up the entire floor and redo the entire apartment, which means nobody’s moving in. You’re like, “Where did this come from? We’ve never had a leak in 20 years in this building, and all of a sudden now we’re dealing with this.” So we just tell people, like, expect the unexpected when you start that home search. You were one of the top-earning agents Ryan brought in to sell the Central Park Tower penthouse. How did that make you feel? And are there any updates on that listing?  We’re actively selling it. I was really humbled by it all. I mean, we definitely put a lot of work in to get that recognition and to even be considered to be in his inner circle for the people that he’d consider for his most important projects. And that penthouse, if you’ve seen it, those who’ve seen the show, it only gives you a glimpse of what you really see in person. The pictures and the videos don’t even for a second show how immense and how crazy it really is. But that has been just one of the coolest projects, to connect with billionaires all over the world. And you name it, we’ve been [sending] it to Jay-Z and Beyonce and sending it to Mr. Wonderful and sending it here and there. So, just connecting with that crowd — we’re definitely very close, but you gotta wait for the next season.  We saw three people leave Serhant in the show; Maggie Wu, Savannah Gowarty and Jonathan Nørmølle. Do you still keep in touch with any of them? Yeah. I definitely cross paths with everyone. Savannah and I had a really good friendship. They’re doing well. Like, we wish them well. I think Ryan creates it so that if it’s not the right fit, we can always revisit this partnership at another time. This is not ever an office where you feel like you’re getting bullied to stay, or your agreements are keeping you from going, because that’s what it is like at some of the other brokerages, to be transparent. But yeah, we stay in touch a little bit. When we asked Ryan if he would ever work with Jonathan again after firing him, he said, “You never know.” How would you feel if he was given another chance?  I try to stay out of what Ryan decides for the business. Ultimately, I just want to make sure that we’re edifying each other at the end of the day. I don’t get into too much of the personality traits that can be a little abrasive, or anything Jonathan-esque. But ultimately, he’s a younger agent who’s starting his business. He still has a lot to learn, a lot to grow with. And ultimately, if someone does show a sign of maturity and their deals speak for themselves and their business is speaking for themselves, I think — look, we’ve all been to the place where we may have been let go at one point for saying something dumb or getting a little bit too ahead of ourselves.  But, I think deep down, he wants to be successful. And I think everyone just can, unfortunately, be a little bit too competitive, where it starts to come out, there’s podcasts, there’s people talking. So that comes with it. But hopefully, I think he’s learned from that experience. I mean, Ryan wanted the best for him. As you’ve seen, he got multiple opportunities to sell great real estate while he was with us. And, unfortunately, there’s just sometimes tough conversations and tough decisions you have to make with the business. But I think ultimately, you want to feel like your initial assumption about them was correct, or there’s something that they can do to prove that true in the future. So, yeah, you never know. And I like that approach. There’s no unforgiven sin. I mean, there’s probably a few, but for the most part, I think, with maturing in the business and growing. We’ve all had time to think. We’ve been in those questionable places, so hopefully he grows from that entire experience. What did you think of Jonathan insinuating in the press that the agents at Serhant aren’t real agents? Not at all true. All these agents — you don’t have to go far to find out their previous history. We didn’t embellish anybody’s resume. Like, Savannah was starting in the business. Maggie, who left us on camera — that could have been edited out if we were trying to posture and show face. So I think we were vulnerable. We were real. What you see [is] the raw, authentic, inner look into this actual business and what it looks like growing an office.  I think Ryan was extremely forthright about what he was doing and the agents we picked all have careers [and] all have been successful on different levels. Some are starting out. And I think he talked about it, [like], “These are the new agents. These are the agents that have business, that have been seasoned.” We’re all at different places in our journey. I think showing that dynamism of experience is really what it is. It’s not just top brokers doing all these beautiful deals, but it’s people struggling to pay rent, it’s people trying to figure out, “How do I really get this business off the ground?” Because it goes really quickly. The competition is really thick and no one’s gonna wait around for you to get your stuff together. So I think he showed everyone’s life and those agents are still doing extremely well. I don’t know who [Jonathan is] talking about. Maybe himself. I don’t know. There’s no actors here for sure. You found yourself in a little drama when Chloe came at you for hiring her former assistant. Looking back, would you say Chloe was overreacting? Or do you see where she was coming from? I think in any dispute I just try to see — what’s the lesson that can be learned? How do I avoid those confrontations from happening? Just from a sense of having as much EQ as possible, I always try to think of — what could I have done differently to avoid this? And that’s really what it comes down to. I definitely said my piece and I stand on that. I don’t feel like I should have asked for her permission. I think it’s sometimes nice knowing, like, “Okay, this is going on around me. You’re bringing somebody in that ultimately I let go for my own personal reasons or not. But let me know before I expect to see them on Monday again.” But sometimes business is really going so fast. I have 100 decisions to make any given day. And there’s always some kind of casualties in these decisions. But, yeah, I think everyone could be a little bit right. And so I think it’s important to find what’s the right synergy to keep the office dynamics clean, no gloves getting thrown off. And we can just do deals. I mean, the goal is to do business. It’s not to fight, it’s not to get in the weeds with all this nonsense. It’s really about — how can me and Chloe split a six-figure check? That’s what I’m in it for. What allows us to do that is to still be collaborative with each other at the end of the day.  I also feel like you stayed pretty calm during that whole confrontation. When you deal with confrontation so often, I feel like you have to control what you can. And for me, I like to be grounded. I never want to feel like anyone threw me off my calmness in that sense. Look, tempers flare. Be the level headed one. Try to figure it out, try to bring some level of logic and close the conversations and disputes. And everything else is just ego at the end of the day. So it’s like, “What are we really fighting about here? How do we get to the core of what happened and what matters? And how do we grow from it as a team?” The key word is being a team at the end of the day. Because a lot of times I may be the broker, but I’m looking for her buyers, and vice versa. So we got to do business together. How do we figure this out? But you gotta be cool. Cool like the Fonz.  Does the assistant still work for you? She does not.  Was Chloe right about her? I think there may be one or two things. I may not have let the person go about the same issues. But she was extremely productive for us. There were other things that she may have said that were true but she’s doing well at another brokerage. We wish her well, hopefully she got a lot out of our teams and training with us, working with us. At the end of the day, it goes with the business. But I took my risk. I took my shot too, and I’m also open to giving somebody a chance, and maybe they need a second chance, or sometimes they just don’t work well under certain teams.  That dynamic can change when they have the right leader, right mentor. Sometimes, it’s just how you’re saying things and how they’re receiving it. And everybody has their method to train agents and to bring them up. She was working on a different business altogether. And I think ultimately, she’s not here now, but I have no regrets in hiring her in that sense. Ryan shut down speculation that Prince Harry and Meghan Markle were the ones who bought the $21 million space unseen. Can you offer any hints as to who it actually was?  I don’t even know! Who’s the buyer? I have no clue. Jess [Taylor] always has some royal or some diplomat or some big CEO that owns some company that’s been around for the last 100 years in England, or whatever. I mean, she always comes with those really cool buyers, but I don’t even know on that one.  Is there anything you filmed that you wish ended up on the show?  There’s so many deals that we did in the last year. I mean, eight episodes is not even a lot. For the tea that was really piping hot, you need a few rounds of this. But I feel like ultimately, we saw what was the most compelling stories. I mean, all of us were like, “That’s going on in your life?” or like, “This is who this person really is?” It started to come out as we were filming. But, yeah, I’ve done a lot of deals that for whatever reason weren’t in that cut. But people are getting a sense of the business that goes on and we’re really happy with the way it came out. I would want 12 episodes at least! I literally spoke with the team, and I was like, “How do you guys even get this much in eight episodes?” I mean, even of the stories that you’re seeing, because we’re filming three, four, five days a week, for months, for a year. We had started in 2021 and then we were picking up in 2022 and then 2023 is when we did the bulk of our scenes. I mean, there’s so much juice. You just pull the camera up and you can just start rolling on any given day and there’s enough to film the season. So they definitely did well. It was a tough job, I think, fitting it all in for everybody to see and digest. We saw Ryan gift Tricia, Nile and Jordan H with Cartier watches to reward them for their loyalty. What’s the best gift Ryan has ever given you? Just the knowledge. That stuff you can’t even pay for. I think the timing of when I came in, you know, the first round of agents in the company. I think what he’s given me far surpasses a watch because now I have the ability to make millions of dollars more than I was making from before. And his friendship and his loyalty as a mentor. He’s always there. That stuff is invaluable. Because I remember when I came up in the business, I had nobody. Nobody’s training you, nobody’s waiting for you to get caught up. And Ryan will slow down for people. He’s the type that will text you in the middle of the night, middle of the morning to check on you if you’re okay. You can’t buy it. You can’t buy that loyalty and that friendship. And that’s all you can ask for in a boss. Yeah. I still want my watch, though! [Laughs]. Are there any other real estate shows you watch? Selling Sunset? Million Dollar Listing? Buying Beverly Hills?  Yeah, they’re all great. We love Million Dollar Listing. World of Wonder produced that one as well. And they were the OGs in the space, really building out that niche for that genre. But I really think they’re all doing an incredible job. They’re all telling everyone’s stories a little bit differently than what we’re doing, but I think they’re all great. I’m super cool with Sharelle [Rosado] from Selling Tampa, and Mauricio [Umansky] and his team. The Agency — I’ve worked with so many of their agents in the past. So I think everyone’s doing a good job.  Everybody loves these real estate shows. Everybody loves sexy real estate. Everybody loves a little bit of real estate porn, right? Like, we’re all Architectural Digest enthusiasts right now. We’re on Pinterest, saving things. And now you’re seeing it in real-time, with a little bit of drama and a lot of deal-making. We’re hoping that people also learn and are inspired to jump in the industry or revisit their thoughts about getting into the business. Hopefully, it was educational as much as entertaining for everybody, too. Do you have any deals or listings in the works that you’d like to see on a potential Season 2 of Owning Manhattan? Oh, yeah. You just have to wait and see. But we got a couple deals around $13, $14 million down in Tribeca. We’re eyeing some really, really cool properties right now. We have some celebrity buyers and sellers I’m working with, so just getting them on board. Hopefully, we can tell their stories as much as everyone else’s. But yeah, I’m like the Downtown King. West Village, Tribeca. And I have my team that we’re gonna expose to the Empire Collective, with my partners and everything Serhant. So it should be exciting. You just have to wait and see.  Are there any updates on a potential second season that you can share?  I mean, we’re waiting to hear just as much as you. But there’s a lot in the works. There’s a lot of surprises coming, so we just have to wait and see. But you guys will be the first to know. This interview has been edited for length and clarity. Owning Manhattan is currently streaming on Netflix.

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20 septiembre, 2024

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